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Pete D. Camarillo

B.A. Journalism

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More About Me

When boys my age were captivated by their 2 p.m. anime cartoons, I enjoyed sports shows like Rome is Burning, Pardon the Interruption, and Around the Horn. The journalists' ability to voice their opinions on these shows, regardless of fans' or colleagues' reactions, captivated my attention. This is where I found my love for media.

That led me to pursuing journalism at CSUN because I wanted to share my perspective on sports as well as captivate communities with stories that helped them escape their own realities. I wanted to be a historian of sports and have my byline plastered on athletes' walls.
 

However, I got into sports media and the business did not make sense to me. I could not afford to take a pay-cut or leave for a smaller market due to my family situation. I saw the amount of people lining up for jobs at ESPN so I had to figure something else out.

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Figuring it out, meant landing in advertising. I wanted to learn about the backbone to media. I leveraged that experience with relationship building, data analysis and negotiations with my writing and journalism experience to get into public relations.

 

What I found is a passion for the business of media at all scales. I bridge the gap between journalists and brands by helping brands understand the media landscape as well as teaching media how they can better understand brands. I've grown relationships and expertise in Entertainment, Cannabis, Blockchain, Sports and Finance media. I've also developed influence and goodwill with local, national and regional media of all scales.

 

My goal is to help make journalists' lives easier while also ethically reaching the metrics demanded by clients. For me, I attack PR from the bottom up. I help my clients understand what can we do for media, instead of how we can use media. This also means staying current on solutions for the future of media, including how public relations can help.

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Personal Interests

Outside of work, my personal hobbies and interests are as versatile as my professional life. If I am not at the gym power lifting or circuit training, you can catch me blogging, reading or podcasting.

 

I also occasionally attend live sporting events, the movies and music concerts. I often enjoy the company of friends and family

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My brothers and sisters are really my motivation. All four of them are teenagers now so I am creating a model for them. Three of them moved in with me after COVID devastated our family. I spent the last decade doing my best to help bridge the gaps in their life, which is why I've built simultaneous careers over the last eight years. Read more about my work experience below.

Work Experience

 

Communications

  • Built messaging and crafted narratives to help startups, public and private companies better reach key stakeholder

  • Trained executives of various levels on how to engage with media as a spokesperson

  • Outlined crisis communications plans and conducted crisis communications drills

  • Created press kits, press releases, social media posts and content calendars that drove media interest

  • Relayed coverage, competitive news jacking opportunities, expert source opportunities and more internally

  • Coordinated quarterly media breakfasts and events, including booking guest speakers

  • Planned and executed media awareness efforts at large trade shows like CES, SXSW, Cedia and more.

  • Designed assets and websites that resonated with media

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Media Relations

  • Maintained and vetted dozens of media lists, calendars and circuits daily

  • Managed dozens of proactive, reactive and inbound media opportunities for public, private and startup companies across B2B and B2C campaigns

  • Turned narratives and key initiatives into hundreds of published stories with relevant media publications, from pitch to published

  • Booked monthly media visits for journalists' feedback

  • Built relationships with journalists across the West Coast by attendance at conferences and events

  • Led regular brainstorms to refresh outreach efforts

  • Conducted training about general media relations best practices for new staff

  • Sent daily pitches to publications for news subscriptions and licensed content


Writing

  • Interviewed players, coaches, experts and reporters for print and audio 

  • Managed coverage of many different sports, including coordinating coverage with team of dozens of reporters

  • Reported on national breaking news and live tweeted games

  • Dozens of podcasts created and moderated

  • Daily blogger with 100,000 of views in my portfolio

  • Developed weekly editorial calendars for freelance work and publications

  • Pitched and wrote press releases

  • Edited for style, ethics and SEO

  • Filtered through pitches and audience feedback

  • Wrote headlines and captions for various types of content 

  • Published photos and created infographics

  • Experienced with Adobe 


Marketing

  • Managed and increased social engagement for brands

  • Developed communities and writing voice for brands and publications 

  • Experienced in a variety of email softwares

  • Participated in rebrand, promotions and outreach street teams.

  • Professional demeanor representing million dollar brands like the LA Clippers


Media

  • Assisted with media planning and optimization for local, cable and OTT campaigns

  • Managed cable and local broadcast buys.

  • Used research tools and historical data to increase clients' ROI

  • Experienced with reporting in excel

  • Detailed with data analysis 


Other

  • $100,000s in retail sales experience

  • Maintained sales floor and customer service metrics

  • Communicated product information to customers

  • Greeted and worked with a variety of social categories

  • I've also done professional speeches, coached varsity football, tutored students and much more.

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